The Official Bio

About Lara

Lara Hollers is an award-winning communicator, speaker, and consultant who helps communicators, marketers, and creative teams take back their focus, time, and creative confidence.

Over her 25-year career, Lara has worked on practically every side of communications—from content strategy, editorial production, and agency account services to standing up in-house communications programs. She’s supported a broad portfolio of clients—including start-ups, higher education, private companies, and Fortune 500 global brands, such as Hewlett-Packard, L’Oréal USA, Tyler Technologies, and Corner Bakery. 

With this blend of agency and in-house experience, Lara brings an insider’s view into what drives creative teams—including why they thrive and where they struggle. She draws on this insight—along with a deep background in facilitation, training, and coaching—to spark ahas and deliver powerful how-tos.

It’s safe to say Lara’s passion for creativity and storytelling runs deep. It’s why she earned a bachelor’s in journalism from Texas A&M University. Lara has written for virtually every type of print and digital channel and authored a fiction novel, No Motive in Murdoch, inspired by true-crime events in her hometown. Her creative work has garnered more than a dozen communications and marketing awards.

Today, Lara shares insights and interviews thought leaders on her podcast, Up to Something. A Peloton junkie who also loves to rock a good downward-facing dog, Lara lives in Austin, Texas with her spouse, Jen, and their precocious six-year-old son.